• Patient-provider communication
• Patient education and awareness of disease prevention
  and medication adherence
• Provider outreach to the greater medical community
• Marketing and advertising of medical services
• Social media participation
• Patient and provider understanding of federal and state health policies
• Provider web strategies
• Alternative medical facility marketing and outreach
• Primary research on understanding health behaviors, attitudes,
  and beliefs
• Provider awareness about burgeoning medical research

Low health literacy is a barrier to effective health communication and contributes to health disparities and avoidable health outcomes.

National assessments of adult literacy have raised serious concerns about many people’s “health competence,” which involves one’s ability to access and use health information and services - nearly half the adult population in the U.S have reduced health competence.

Health communication and marketing translates complex medical and health information to patients using proven-effective health communication strategies. These efforts have been shown to not only increase the health competence of patients but improve national health outcomes and decrease health disparities.